About Us

Big Love. Big Life

We are all about colour, fun, and living by the mantra, “Big Love. Big Life.”

Boom Shankar is all about spreading that message. The more we love, the bigger our life.

Over the last two decades, Boom Shankar has evolved into a prominent Australian fashion label, with a flagship boutique on the famous Hastings Street in Noosa Heads, a showroom at Noosaville, and distribution to more than 300 stockists throughout Australia.Dui designs each piece in Australia and spends four to six months at a time in India working with fabric printers, pattern makers and craftspeople to assemble each season’s range. Despite Boom Shankar’s growth, Dui’s approach remains anchored in the same principles that motivated her early success: a sense of fun and adventure, a love of colour and design, a great respect for people and giving back to community.

Lover of colour and all things fabulous, Dui Cameron, is the designer and driving force behind Boom Shankar. From a childhood obsession with drawing and dress-ups, her love of colour and design has morphed into the creative talent that produces Boom Shankar’s fabulous creations.

Nestled between two worlds of beautiful picturesque beaches of the Sunshine Coast, Australia, and the enchanting desert of Rajasthan, India, her creative and artistic mind can be inspired and bursts with colours, patterns and fashion that’s all about fun, whilst incorporating the nature around.

In 1996, after more than two years traveling through Asia, Dui settled in India where she marvelled at her Indian friends love of family and community and the joy they found in the everyday. Then, one day while enjoying a chat with a group of girlfriends, she had a thought - that joyful and loving spirit she so admired seemed to be embodied in the colour and movement of her friends’ beautiful saris. An idea was born.

Dui began sourcing secondhand wedding saris, transforming them into one-off pieces she sold at Anjuna flea markets in Goa. They were a hit! Inspired by her success (and homesickness after 5 years on the road) Dui returned to Australia. Using Indian fabrics, reimagined and sewn on the Sunshine Coast, she set up a stall at the famous Eumundi Markets. Boom Shankar was off and running.

“It really is amazing that of all the names I could possibly have chosen, ‘Boom Shankar’ was it, which means “to bless”.
When I picked Boom Shankar over 20 years ago, I could never have known just how much joy this work would bring and just how blessed I would be!”

“It really is amazing that of all the names I could possibly have chosen, ‘Boom Shankar’ was it, which means “to bless”.

When I picked Boom Shankar over 20 years ago, I could never have known just how much joy this work would bring and just how blessed I would be!”

Dui's India

The magic happened from the moment Dui’s feet touched the ground in India for the first time, over 25 years ago... “My soul sparkled and my heart seriously went BOOM!,” says Dui.

“I had an immediate sense of connection to India. I was blown away by the fabulous buzz in the streets, the incredible diversity and bursts of colour in every direction. The beautiful sari wrapped women in vibrant colours, the men wearing bright coloured turbans, the street vendors with delicious local treats to savour, and the fields of marigolds bursting with sunshine”.

Some 17 years ago, Dui took the plunge and bought some land from a farmer friend of hers in Rajasthan, started to clear it and began building her own little sanctuary.

Things started off small, as Dui first built a modest home with one room, an outdoor kitchen and an Indian bathroom. After living in this space for a few years, she decided to build again, slowly and lovingly creating the farmhouse she now lives in today.

“It’s taken pretty much 15 years to complete,” she says “I wasn’t in a crazy hurry, and just lived in each little space as it slowly came to life”. And it’s been worth the wait.

Over the last two decades, Boom Shankar has evolved into a prominent Australian fashion label, with a flagship boutique on the famous Hastings Street in Noosa Heads, a showroom at Noosaville, and distribution to more than 300 stockists throughout Australia. Dui designs each piece in Australia (including the custom made fabrics), and spends two to three months at a time in India working with fabric printers, pattern makers and craftsman assembling each season’s range. Despite Boom Shankar’s growth, Dui’s approach remains anchored in the same principles that motivated her early success: a sense of fun and adventure, a love of colour and design, a great respect for Indian culture and people, and a commitment to community.

Local tradesmen and artisans (many of whom are her friends) have created a beautiful, open-style, three-level sanctuary that embraces the architectural traditions of the region. The tropical garden is a lush oasis for the many adopted animals of Dui’s Indian home – including Daisy the dog, cows, 8 desert tortoises and the semi-welcome monkeys that let themselves in. When back in Australia, her ’home away from home’ and the animals are lovingly cared for by Dui’s Indian brother Skip and his family.

Skip and Dui's love of gardening, and Skip's absolute dedication in looking after the greenery when Dui is back in Austalia, is what keeps everything lush, beautiful and forever welcoming.

“It has been a dream come true to create a space to return to as well as a place to reciprocate the warmth and hospitality I’ve so often experienced in India,” Dui says.

"The house is always full. It's full of neighbours, it's full of kids, full of friends and family... and there is always lots and lots of chai to go around! I would hate to imagine how many chais I must drink in a day with everyone stopping by. It's enough to keep my heart full of joy 24/7."

From watching the stars from her open-air rooftop with the kids, to sharing tears of emotional joy at Indian family weddings, the incredible memories shared in her Indian hometown have been the creative sparks for what Boom Shankar is most loved for... colourful Dui designs, stunning block-print fabrics, with each piece playful and crafted with love.

×