Boom Community

Happy Diwali!

Happy Diwali!

It's that time of year again when India lights up, ready to celebrate the most important holiday of the year, Diwali.
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Dui's Summer Fashion Picks

Dui's Summer Fashion Picks

JUST A FEW OF DUI’S FAVOURITE THINGS… Picking your favourite pieces of clothing is pretty much an impossible task to do when you have so much choice. Our summer collection this year is bursting with fun, colourful options that are perfect for picnics on the beach with friends, fancy long lunches with the girls or just “looking fab” every day. We asked our amazing founder and designer Dui what’s grabbed her attention so far for summer… stay tuned as I’m sure there’ll be more to come. The beautiful crinkled cotton Ahana Dress in Sunset, with its stunning embroidery, is one...

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Friendship is your home away from home | Dui & Ajanta

Friendship is your home away from home | Dui & Ajanta

“Friendship is knowing you are understood and seen. Friendship is love, laughter and everything in between.” There’s something very special about old friendships. Those memories created and shared, the individual growth you go through but always knowing each other are near, and the time spent a part only to rekindle and take off exactly where you left, like there wasn’t a day in between. That’s what it has been like for Dui and Ajanta, which thanks to the last year and changes we’ve all had to make in our lives, brought Ajanta back to the coast and their friendship to...

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Have a Chai with Dui

Have a Chai with Dui

It’s Chai Time! That beautiful aromatic sweet drink that is integral to the rhythm of life in India. That time in the day when you stop, take a moment, and either be with yourself, gossip with the neighbours, or have discussions about life and politics, with friends, new and old. Everything happens over a chai in India. “Chai” is the Hindi word for “tea”, and it was derived from “cha”, which is the Chinese word for “tea”, although in Hindi the term chai means a mix of spices steeped into a tea-like beverage. Chai recipes vary across the continent of...

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Interview with Boom Photographer Amit Sihag

Interview with Boom Photographer Amit Sihag

Have you noticed the imagery of our new summer pieces, and the beautiful locations in Jaipur, Dui’s beloved second home? It was such a thrill to work with Indian photographer, Amit Sihag, for this collection, and to be able to feel all those senses through his photos, of the place that was Dui’s inspiration behind this collection. I caught up with Amit to find out what inspires him… My passion is people, both abstract and documentary, which today play out in my fashion photography. - Amit Sihag Firstly, could you please tell the Boom Community a little about yourself? Hello...

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