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Behind the campaign: Ladakh, India

Behind the campaign: Ladakh, India

For our Summer ‘23 collection, Portcards, we were lucky enough to work with one of our favourite photographers in India again to create an absolutely showstopping campaign in the mountain region of Ladakh.     This was quite the trip for the creative team, travelling to Ladakh from Jaipur and allowing extra days to adjust to the altitude and environment. It takes a big crew for a campaign like this to come to life, from local photographers and videographers, stylists, models and hair & make-up artists, to the Boom team here in Australia who help things come together. We asked...

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Behind the campaign. Shot in Jaipur, India.

Behind the campaign. Shot in Jaipur, India.

  At Boom, we are blessed to work with amazing artisans and creatives in India to bring our colourful clothing to life. This season is no different, and we were lucky enough to work with one of our favourite photographers in India again to create this quirky campaign on the streets of Jaipur. It has fast become Dui's favourite! We asked our wonderful photographer to tell us a bit more about what inspired him to create this campaign and what he loves about working with Boom.     Could you tell us a bit about this campaign and what inspired...

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We are here to hear.

We are here to hear.

This R U OK? Day we want to help spread the important message that a conversation can change a life. R U OK Day is a day of action to remind ourselves to ask our loved ones, ‘are you OK?’ and start a meaningful conversation whenever you spot the signs that someone you care about might be struggling with life. It can be difficult to start a conversation with someone you are worried about, but by taking the time for an R U OK? conversation and genuinely listening with an open mind, we can all help the people in our...

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Forget Me Not: Good News Stories #1

Forget Me Not: Good News Stories #1

FORGET ME NOT GOOD NEWS STORIES #1 Sabu is homeand loving school! Sabu is a 6-year-old girl who was separated from her mother when she was just 2 years old. She and her brother Yogendra were admitted to a children's home in Nepal, where they were mistreated, punished, and underfed.   In late 2021, Sabu and Yogi were reunited with their mother, Sunita, thanks to the work of our Reintegration Officer, Ashmita. Now, Sabu and Yogi are finally able to live with their mother and experience the love and security of a family. They are attending school, receiving medical care, and...

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CATCH MY DRIFT

CATCH MY DRIFT

We've saved the best til last! Introducing luxe new knits and bestselling Boom shapes.
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