We are committed to being the most responsible brand we can be, for the environment, for our team, and for you - our wonderful customers. While we’re not perfect, we are moving forward with sustainability in front of our minds and big in our hearts. We are continually improving our processes and introducing new initiatives to reduce our environmental impact as part of the fashion industry.
100% cotton fibres are natural, softer and stronger. 100% cotton is biodegradable making it kinder on our planet. Not only is cotton easier on the environment, but it is also ultra-wearable. It’s our number one fibre choice due to its breathability, durability and soft-to-the-touch feel – essential for our warm Australian summers!
Lyocell, Modal and Rayon are made from regenerated cellulose fibres originally sourced from birch trees. These fibres typically require less water in the production process–which can also be recycled and reused in subsequent productions–to create fibres that are strong, sturdy and will last you years.
Lyocell is our preferred denim fibre as it is breathable, lightweight, durable and most importantly super soft.
“From those who have too much, to those who have too little”
Thread Together is an Australian-based charity that redistributes brand-new but end-of-line clothing items from fashion retailers to people in need.
In 2022 we donated 2,411 pieces of clothing to Thread Together. By collaborating with Thread Together, we are working to empower people through fashion and reduce our environmental impact.
Empowering women through fashion
Beyond DV empowers women and children to rebuild their lives after experiencing family and domestic violence, through recovery programs and services.
In March 2024, we partnered with Beyond DV for International Women's Day and donated over 1,400 garments to women recovering from DV situations, rebuilding their lives, reclaiming their self-confidence, and rediscovering their sense of style and identity.
Close to 100 women were able to choose three beautiful new outfits to take home. Beyond DV will offer the remaining clothes to women who participate in their future Skilling Queenslanders for Work training programs.
Uniforms 4 Kids is an initiative that repurposes pre-loved clothing for children in need. It is a local charity based in Cooroy so very close to home for us!
We work with Uniform 4 Kids on an ongoing basis and donate faulty stock and old sample items which are then re-sewn into children’s clothing by a group of passionate volunteers. This is another way for our brand to help those in need and reduce our impact on the environment.
