Somewhere Over The Rainbow - The Campaign
There’s nothing like a rainbow to stop us in our doings and remind us of the bigger picture. Like a big, luminous wow in the sky, SOMEWHERE OVER THE RAINBOW is a happy-go-lucky ray of fabulous fun-shine.
In awe of their magic, designer Dui Cameron has devoted a spectrum of colourful fun in their honour. All cosy and bright to lighten up hibernation mode.
The lambswool Sky Jumpers feature delicate rays of cotton colour (‘Rainbows’ and ‘Over the Rainbow’) hand-embroidered against a wooly, midnight sky. That’s a lot of rainbows manually stitched into place with great pride, making each jumper totally unique and true to Boom Shankar. The luxury lambswool is super soft, lightweight with natural hypoallergenic quality.
SOMEWHERE OVER THE RAINBOW also brings a whole lot of groove in denim. Denim on denim, and denim with rainbows. The Groove Denim pieces feature rainbow-coloured machine-stitched details, and the Cisco Jacket featuring text ‘Groove is in The Heart’ will have your back.
Everything in denim will melt hearts, particularly when matched with the delicious selection of sorbet-inspired tops, skivvies, cardigans, skirts, pants, dresses and jacket.
Available in a palette of Boysenberry, Spearmint, Sprinkle Plum with a delicate sprinkle of Salt (Salt is the only sorbet colour with woodblock print) and excellent for layering during cooler months. Great travel companions, with stretch and shape recovery resistance.
Of all the sorbets, we are corduroy crushing on Spearmint, and when matched with Boysenberry … so tasty.
The soundtrack: In this collection colour inspires joy, dancing and communing with nature … follow the rainbow. Here we weave mother nature with 90s dance music, grooving to Deee-Lite, Wild Cherry, Fat Boy Slim, Daft Punk and Jamiroquai. These pieces invite you to throw down your best moves. Put your dancing shoes on and give this playlist a listen!
Moonlight - Thursday 11th June
Shop the Tully Jacket here