India is calling.
Our Summer 22 collection is almost here!
Read about Dui's inspiration behind our fun and colourful designs.
Namaste.
Our Summer 22 collection is here!
Read about Dui's inspiration behind our fun and colourful designs.
India is a magical place where anything is possible. It's where Dui is most at home, and where she has lived on and off for the past 27 years. Our vibrant summer collection is inspired by India.
India captivates your mind, body, heart and soul and in this collection we celebrate all the colour, joy and wisdom that is India. Welcome to our Summer Collection. Namaste.
We are so excited to be launching our summer collection very, very soon. Before the full collection arrives, we wanted to bring you a taste of what is to come, as well as insight into what has inspired our designs.
In this collection, you can expect to see playful new styles, traditional block prints, hand embroidered details, stonewashed cotton and, of course, lots of colour! Wooden block printing is such a big part of Boom Shankar, as we have long worked with our Indian artisans in Rajasthan to bring our clothes to life.
When designing the collection, Dui was living at her home in Pushkar, and inspired by the vibrancy of the streets and rich history of her surroundings.
“The new collection is a lot of fun. I was inspired to create it during the last time I was in India, which is now quite a while ago. This is the longest time in 27 years that I haven’t been living in our home in India, as I’ve been back in Australia for a year and a half. This collection started way back then, in lockdown, in India.
It’s been wonderful photographing this collection and you’ll see why when you start to see our campaign imagery as it comes out. We’ve collaborated with some incredible artists in India - amazing photographers and brilliant stylists. It’s been a new and very interesting experience organising it all from afar, but we have absolutely loved what everyone has put together. We can’t wait to see it all unfold. We’re very grateful for all of our partnerships in India."
- Dui
Wooden Block Printing is key to the Boom Shankar label, and is a traditional form of fabric design and known to be one of the earliest methods used to transfer prints onto fabrics.
“It is a slow method due to the ‘by hand’ process. A simple yet effective method which is capable of achieving a beautiful, artistic effect, formed by tiny blocks of wood that are hand carved by craftsman. These results are unobtainable by any other modern method, and it is amazing to experience and watch this unfold,” Dui says.